Advertising Disclosure

At ROC Real Estate, transparency is fundamental to our professional heritage property services. This advertising disclosure explains our commercial relationships, affiliate partnerships, and advertising practices to ensure you have complete clarity about how we operate and any potential conflicts of interest.

As heritage property specialists serving discerning clients across Britain, we believe that transparency builds trust. This disclosure outlines how we maintain editorial independence while developing sustainable partnerships that enhance our ability to serve heritage property owners effectively.

Commitment to Transparency:

We are committed to providing clear, honest information about all commercial relationships that may influence our recommendations or content. This disclosure is regularly updated to reflect current partnerships and practices.

Affiliate Relationships and Partnerships

Professional Partnership Network

ROC Real Estate maintains professional partnerships with carefully selected organizations that enhance our heritage property services:

  • Heritage Craftspeople: We receive referral fees from certified conservation specialists, master stonemasons, and traditional building craftspeople when clients engage their services through our recommendations
  • Financial Partners: We may receive compensation from specialist heritage property mortgage providers and private banking institutions for successful client referrals
  • Insurance Providers: We maintain partnerships with heritage property insurance specialists and receive commission for policies arranged through our recommendations
  • Legal Advisors: We work with specialist heritage property solicitors and may receive referral fees for complex transaction support
  • Conservation Consultants: We collaborate with independent conservation architects and heritage consultants, with mutual referral arrangements where appropriate

Commission Structure and Transparency

We maintain clear policies regarding affiliate compensation:

  • Commission Disclosure: All recommendations that may result in compensation are clearly identified at the time of recommendation
  • Fee Structure: Referral fees typically range from 2-5% of service value and never exceed industry standard rates
  • Client Benefit: Our partnerships often result in preferential terms, reduced fees, or enhanced services for our clients
  • Editorial Independence: Commercial relationships do not influence our professional assessments or property recommendations
  • Alternative Options: We always provide information about alternative service providers, including non-affiliate options

Product Recommendation Policies

Our approach to product and service recommendations prioritizes client needs:

  • Merit-Based Selection: All recommendations are based primarily on quality, suitability, and value for heritage property applications
  • Comprehensive Evaluation: We assess multiple options before making recommendations, regardless of affiliate status
  • Client-First Approach: Our professional obligation to client interests always takes precedence over potential affiliate income
  • Performance Monitoring: We regularly review affiliate partner performance to ensure continued quality standards
  • Feedback Integration: Client feedback influences our ongoing partnership decisions and recommendations

Financial Relationship Transparency

Important Financial Disclosure:

ROC Real Estate receives compensation from some, but not all, companies and services we recommend. This compensation may influence which products and services we feature, but does not impact our professional assessments or advice quality. We never recommend products or services solely based on compensation potential.

All financial relationships are managed through our professional compliance framework and are subject to RICS regulations governing professional conduct and transparency requirements.

Sponsored Content and Paid Promotions

Sponsored Content Identification

We maintain clear standards for identifying and presenting sponsored content:

  • Clear Labeling: All sponsored content is clearly marked with "Sponsored," "Advertisement," or "Paid Partnership" labels
  • Editorial Standards: Sponsored content must meet our editorial quality standards and provide genuine value to heritage property owners
  • Content Approval: We retain editorial control over all sponsored content to ensure accuracy and relevance
  • Advertiser Disclosure: The sponsoring organization is always clearly identified in sponsored content
  • Separate Presentation: Sponsored content is visually distinguished from editorial content through design and layout

Sponsored Post Labeling Policies

Our labeling practices ensure transparency in all commercial content:

  • Prominent Disclosure: Sponsorship disclosure appears prominently at the beginning of sponsored content
  • Consistent Format: We use standardized disclosure language for easy recognition by readers
  • Multiple Placement: Longer sponsored content includes multiple disclosure reminders throughout the piece
  • Visual Indicators: Sponsored content includes visual cues such as colored borders or background shading
  • Summary Disclosure: Each sponsored article includes a summary of the commercial relationship

Brand Partnership Disclosures

We maintain transparent policies for all brand partnerships and collaborations:

  • Partnership Documentation: All brand partnerships are documented with clear terms and disclosure requirements
  • Editorial Independence: Brand partnerships do not compromise our editorial independence or professional judgment
  • Value Alignment: We only partner with brands that align with our heritage property values and client interests
  • Performance Standards: Partner brands must meet our quality and service standards for heritage property applications
  • Ongoing Evaluation: Brand partnerships are regularly reviewed to ensure continued alignment with client interests

Content Authenticity Guarantees

Professional Guarantee: All content, whether sponsored or editorial, undergoes rigorous fact-checking and accuracy verification by our heritage property experts. Sponsored content providers are required to substantiate all claims with verifiable evidence. We maintain the right to refuse or modify sponsored content that does not meet our professional standards or could mislead heritage property owners.

Third-Party Advertising Networks and Policies

Display Advertising Networks

We utilize select advertising networks to support our heritage property content and services:

  • Google Ads: We participate in Google's advertising network for relevant heritage property and professional services advertising
  • Professional Networks: We display advertisements from RICS-approved and heritage industry-specific advertising networks
  • Quality Control: All advertising networks are required to meet our content quality and relevance standards
  • Heritage Focus: We prioritize advertising networks that serve heritage property and professional services markets
  • Performance Monitoring: Third-party advertising performance is regularly reviewed for relevance and user experience

Behavioral Targeting Disclosure

Our approach to behavioral targeting and personalized advertising:

  • Anonymous Data Use: Behavioral targeting uses anonymized data about heritage property interests and browsing patterns
  • Relevant Content: Targeting aims to show advertisements most relevant to heritage property owners and professionals
  • Opt-Out Options: Users can opt out of behavioral targeting through browser settings and privacy controls
  • Data Protection: All behavioral targeting complies with GDPR and UK data protection regulations
  • Third-Party Policies: Advertising partners must comply with our privacy and data protection standards

Cookie Usage for Advertising

How we use cookies for advertising purposes:

  • Advertising Cookies: We use cookies to deliver relevant advertisements and measure advertising effectiveness
  • Frequency Control: Cookies help control advertisement frequency to improve user experience
  • Performance Measurement: Advertising cookies enable measurement of campaign performance and ROI
  • Cross-Platform Coordination: Cookies may coordinate advertising across different devices and platforms
  • User Control: Users can manage advertising cookie preferences through our cookie management tools

Ad Personalization Practices

Our personalized advertising practices prioritize user privacy and relevance:

  • Heritage Property Focus: Personalization centers on heritage property interests, conservation topics, and professional services
  • Professional Relevance: Advertisements are tailored to professional roles and interests within the heritage property sector
  • Geographic Targeting: Location-based advertising focuses on relevant heritage property opportunities and services
  • Consent Management: All personalization practices respect user consent preferences and privacy choices
  • Transparency Tools: Users can view and control their advertising personalization settings through accessible tools

User Rights and Advertising Controls

Ad Preference Management Options

You have comprehensive control over your advertising experience:

  • Cookie Settings: Manage advertising cookies through our cookie preference center
  • Personalization Control: Adjust advertisement personalization settings to match your preferences
  • Content Filtering: Block specific types of advertisements or advertiser categories
  • Frequency Management: Control how often you see advertisements from specific sources
  • Interest Categories: Modify interest categories used for advertisement targeting

Opt-Out Procedures

Simple procedures for opting out of various advertising features:

  • Browser Settings: Use browser privacy settings to block advertising cookies and tracking
  • Industry Opt-Outs: Utilize industry-standard opt-out tools for behavioral advertising
  • Account Settings: Manage advertising preferences through your account dashboard
  • Email Preferences: Control marketing communication frequency and content through email settings
  • Third-Party Controls: Access third-party advertising network opt-out tools and preference centers

Data Collection for Advertising Purposes

Understanding what data we collect for advertising and how it's used:

  • Usage Analytics: Website navigation patterns, page views, and time spent on heritage property content
  • Interest Indicators: Content engagement and downloads related to heritage property topics
  • Geographic Data: General location information for relevant regional heritage property opportunities
  • Device Information: Technical information about devices used to access our website and services
  • Referral Sources: Information about how users discover our heritage property content and services

Rights Under Privacy Regulations

GDPR and Data Protection Rights: Under UK data protection law, you have the right to access, rectify, erase, or restrict the processing of your personal data used for advertising purposes. You can withdraw consent for advertising data processing at any time without affecting other services. Contact our Data Protection Officer for assistance with exercising these rights or managing your advertising data preferences.

Questions About Our Advertising Practices?

Our team is available to explain any aspect of our advertising policies or help you manage your preferences.

Contact Our Team

Last updated: July 24, 2025 | This disclosure is reviewed quarterly and updated as needed to reflect current practices.